What is SEO?
What is SEO? Breaking down the acronym, it is Search Engine Optimization, that is, optimization for search engines. It is a subset of the term “looking marketing mechanism” (Search Engine Mechanism) and the main objective is to improve the positioning of websites in search engines. That is, when the user types a keyword for the desired information, the SEO procedures will allow one or more contents of a optimized website, Appear among the first results of an organic search – unpaid.
The SEO when applied correctly, allows your site is not only seen by search engines but when a search term (keywords or phrases) is entered, it offers the ability to rank at the top of Google searches.
The applicability of this concept has been growing, especially in the commercial environment, making companies seek understanding What is Search Engine OptimizationAs it allows for companies, strengthening their brands, their products and services in a web environment. This, consequently, will increase their profit margins.
Decomposing the concept SEO on page:
Search Engine Optimization techniques can be broken down into two aspects: on-page SEO and off-page SEO. O SEO on page It is one whose optimizations are made within your home address, including the content and structure of the page. already SEO off page considers strategies of factors external to the blog, as backlinks and dissemination of content.
The SEO on page, when applied correctly, enables rankear well in search engines, build backlinks and buzz on social networks, make a quality branding and gain market recognition, naturally and safely. This type of traffic is essential to the performance of your site as it is done spontaneously, stable and attracts qualified visitors.
The search pages act as a league to reach the highest positions, so the SEO on page techniques need to be made constantly. It is a work in progress, but it is worth to bring a safe return.
What is link building? What is link building? And what is the importance of link building?
It is impossible to explain what the SEO no talk of link building. If done the translation to the letter will then link building "link building" that is, in a very general way, the explanation of the strategy.
In fact, link building is one of the most important strategies of Search Engine Optimization, because in addition to building links between different sites, a good job of link building also involves linking between pages on the same site. In other words, for Google, it is important to link the contents both externally and internally.
The External Links They should always be made to areas with notoriety, so that Google understands you're connecting your page to other quality materials. So it's nice to have familiar names of its market as a reference to thereby increase confidence that the reader puts in your company.
as for internal links, The purpose of these is to increase the time users are on your site, and, for this, try linking at least 2 or 3 own content on your page.
In short, Link building is important so that your site has a good positioning within Google (which is the main objective of SEO), ie, he must have as many external links and internal, for the web the amount of links to a particular page or site operates as a system of "likes", where each link would be a "like" in favor of his address.